BUILD A CPG BRAND THAT ACTUALLY WINS.
Dream Makers gives founders the guidance, community, and playbook to skip the fatal flaws and stack the odds in their favor.
35 years of CPG experience.
Yours to leverage.
Dream Makers was founded by Jeff Church — 8x founder, co-founder of Suja Juice, and the guy who's helped dozens of CPG brands raise capital, land retail, and scale.
He built Dream Makers because he kept seeing the same pattern: talented founders making avoidable mistakes because they didn't have the right guidance at the right time.
8x CPG Founder · $100M+ Revenue at Suja in just over 5 Years · 5 Exits Totaling $700M+ · $275M+ Raised Across 40+ Rounds · BevNET Person of the Year · Harvard MBA
CPG is one of the hardest industries to survive in.
You've got a product you believe in and real skin in the game. But between fundraising, retail, DTC, supply chain, and a hundred other decisions—most founders are learning every lesson the hard way, on their own dime. One bad distribution deal, one pricing mistake, one fumbled investor pitch can cost you months of runway, or worse.
You don't need more podcasts and Google searches. You need a real support system.
One Platform.
Everything You Need.
The CPG Founders Membership
Our flagship offering—ongoing access to Jeff, a private founder community, a proven playbook, pitch opportunities, and AI-powered tools. Built for founders who are all in.
Additional Offers
CPG Bootcamp
30+ hours and >450 narrated slides of self-paced education. The "MBA for CPG."
Babu AI
Your always-on CPG co-founder, trained on 20+ years of Jeff's knowledge. Think: ChatGPT for CPG.
Speaking
For brands or events who want to bring Jeff on stage to share his insights and stories.
Success Stories
-
![]()
Kim Perell: Co-Founder & CEO
"Jeff is a rare individual in that he has deep knowledge of all departments and functional areas whether it be financial model building, sales, marketing, cost accounting, operations and whatever else, he can add deep value in any of these areas. Jeff was the primary reason that we got Juni into Moscoe and helped us secure Presence Marketing as our Natural Foods broker. Jeff is extremely well connected in the CPG world and more specifically the food and beverage areas. Jeff’s amiable aggressive personality makes him very easy to work with.”
-
![]()
Tiffany Tatom: Co-Founder & CEO
“Prior to meeting Jeff I knew that we were missing something. With Jeff’s amazing CPG knowledge, business experience and life lessons, his input has been invaluable. He led us all the way through a successful $1.5m Angel fund raising and it worked out exactly as he designed it.
Access to Jeff’s team of CPG experts has also been hugely helpful. In addition to being a great leader Jeff is extremely humble and approachable which made it very easy to work with him. 5 star review from Live Pure!”
-
![]()
Colin Mckenna: Founder & CEO
“Jeff’s contribution to LIXIR has been beyond anything I would have ever expected. Jeff was aso pivotal in securing our first retailers and our first DSD Distributors”
