CPG ACCELERATOR

Let Our Experiences Be Your Roadmap to Success!

A unique opportunity to work directly with Jeff Church, who built Suja Juice into a $100 million CPG Brand in just 7 years!

Led by Jeff Church, 8-time CEO and co-founder of Suja Juice, the Dream Makers’ Accelerator provides a solid foundation for building and growing a successful CPG brand. Jeff scaled Suja Juice to $100 million in revenue in just 6.5 years. The Accelerator includes 10 - 3hr virtual meeting sessions with top CPG brand builders, guest experts, networking and patient explanations of key essential CPG topics.

Unique 2025 Enhancements and Increased Value:

  • Retail Rumble – Founder presentations to ex category buyers from Whole Foods, Walmart, and Ahold.

  • Brands Battle Investor Pitch – Two brands will win $10,000 each in investment; all brands will receive feedback from Judges, Angel Investors and Mentors.

  • Bootcamp On-Demand – 8 self-paced modules with everything you need to know about creating, scaling and exiting your business and includes over 400 presentation slides and numerous white papers and tools. 

  • Brandjectory Partnership – 12 months of Post Accelerator fundraising support for 2026.

With 35 years of entrepreneurial experience, Jeff has led 5 successful exits, raised over $275M through 40+ rounds of financing, and realized over $700M in investor returns. He has advised some of the most successful early-stage CPG companies, including Health Aid, Craize Crackers and Once Upon a Farm.

Now accepting applications for our Fall 2025 cohort.

At the Accelerator, our goal is to: “Let our experiences be your road map!”

Our program offers an unparalleled combination of:

CPG Accelerator

egins in the Fall and runs from Labor Day up to Christmas; meets every other week virtually for 3 hours. Fantastic speakers and networking opportunities and concludes with Buyer and Investor Pitch Slams (valued at $15k).

CPG Bootcamp

Referred to by founders as “Your MBA in CPG” includes 8 Modules focused on CPG education “by founders” for “founders” aimed at de-risking your brand and business. Includes 30 hours of narrated slides by Jeff, over $30k worth of downloadable financial models, 400 slides and 30 White Papers and Articles. It’s available upon demand and is the perfect lead into the Fall Accelerator. You’ll get permanent access to the Bootcamp also as a future reference tool (valued at $9k).

1-Year Post Accelerator Support from Brandjectory

(valued at $7,900).

13 Amazing CPG Guest Speakers

with known expertise.

A Powerful Learning Laboratory

A high-touch learning environment with live case studies and collaborative problem-solving. Designed to quickly identify blind spots and scale your brand.

A Collaborative Group of Non-Competitive Founders

who want to share backwards and forwards.

Jeff’s 35 Years of Practical Experience

distilled into strategies, tools, and guidance. We will engage with you on what’s important and present-in-need with your brand as well as provide real-world case studies. 

Retail Buyer Pitch by Manna

We’ve joined forces with Manna, a CPG broker group where the brokers are ex buyers from top Retailers, including Whole Foods Market, Walmart and Ahold. All clients will get to pitch and will receive feedback.

Investor Pitch Slam by Brandjectory

We’ll provide two pitch slams, each with a $10k investment into your business. You’ll be assigned a CPG mentor to help you prep with most of the judges also being CPG investors.

PROGRAM STRUCTURE

10 bi-weekly, 3-hour live virtual group sessions focused on increasing your CPG knowledge and translating that into increasing your brand’s odds of success.

2 one-on-one sessions with Jeff and his team to tailor guidance specifically to your business.

1 formal “pitch” to Retail Category Buyers.

1 formal “pitch” to Angel Investors and Judges.

2 hours of Operations Consulting & 2 hours of Marketing Consulting for your brand.

Through purchasing the Accelerator, you automatically get enrolled in our Bootcamp and Brandjectory’s 1 year post Accelerator fund-raising after care.

ADDITIONAL FEATURES

Hands-on mentoring from Jeff Church, guiding your next steps.

Over $100,000 in downloadable financial models, tools, and articles, including key tools such as a 5-year financial model, inventory planning model, Investor and Retailer deck templates, and a Trade Spend Calculator.

Permanent access to the CPG bootcamp ($9,000 value)

Unlimited access to our Training Portal Platform

100% Money-back Guarantee if you go through the entire course and are not satisfied that you got your money’s worth we will reimburse 100% of your investment.

ACCELERATOR & MENTORING SESSIONS

September 4, 2025 - December 18, 2025

TBD

Pre-Accelerator: Mentor Session #1 / SWOT and Model Presentation

9/4/25

Session 1: Creating and Protecting Your Brand

9/18/25

Session 2: Mastering the Fund-Raising Process

9/30/25

Session 3: CPG Marketing & Brand Design

10/16/25

Session 4: Perfecting Your Product

10/30/25

Session 5: Winning at the Shelf and Online & Retail Execution

11/13/25

Session 6: Buyer Pitch Slam – Presented by Mana Foods

11/20/25

Session 7: Building Your Dream Team

12/2/25

Session 8: Scaling Your Brand

12/18/25

Session 9: Your Playbook

Jan & Feb 2026

Session 10: Investor Pitch Slam presented by Brandjectory

Jan 2026

Wrap Up: Mentor Session #2 / Individual Wrap Up

INVALUABLE FOUNDER EXPERIENCES

INVESTOR PITCH: BRANDS BATTLE

DREAM MAKERS + BRANDJECTORY

Jeff Church’s DreamMakers and Brandjectory are partnering to provide 12 brandsfrom our Accelerator the chance to win $20k in prize money and pitch some of CPG’s best and brightest investors!

Participants will benefit for these reasons:

  • Real time feedback and validation

  • Networking opportunities

  • Market exposure and creditability

  • Skill development

  • Attracting new investors

CPG Brand’s will benefit by enhancing the level of applicants for the program based on having cash prizes and a thorough bootcamp and accelerator.

RETAIL RUMBLE: “PITCH FEST”

DREAM MAKERS + MANA

Mana Foods and DreamMakers have teamed up to create the “Retail Rumble: Pitch Fest” where 15 CPG Brand founders will pitch their businesses to former senior buyers from leading retailers such as Whole Foods Market, Walmart, HEB and Ahold Delhaize.

Key Benefits: 

  • Direct Exposure to Retail Buyers - Cohorts will present their products to key buyers and industry experts, gaining invaluable networking opportunities.

  • Actionable Feedback - Each founder will receive expert feedback to refine their product and marketing strategies and pitch.

  • Potential Representation Opportunities - At least one brand will be selected to represent at major retailers such as Whole Foods, Walmart, and Ahold Delhaize. 

  • Enhanced Brand Credibility - Competing in this contest boosts your brand’s market reputation.

BRANDJECTORY FOR DREAM MAKERS

Brandjectory is a platform for emerging CPG brands that provides education, engagement, and exposure to leading CPG industry investors and experts through a series of monthly virtual meetings!

By participating in the Dream Makers Accelerator, all brand founders will have access to Brandjectory through December 2026!

Investor Introductions
through the Brandjectory team

The Brand Raising List
Sent and available to investors

Profile Review
with a Brandjectory expert

The Brandjectory Knowledge Base
Educational database

Meet our Members
A Brandjectory subscriber spotlight!

Pitch Slams
Pitch, network, & win cash and prizes.

The Orbit
Mentoring & coaching

Founder / Investory Meet-Up
Topic-driven meetings with investors

Space Chatter
Founder-to-Founder wisdom sharing

Educational Webinars
Open-to-all events with special topics

Space Lab
Q&A with a capital expert

Space Walk
Practice pitch sessions with feedback

Space Toolbox
Work one-on-one with a “mechanic” (investor/industry expert), who will help you with specific company problems

GUEST SPEAKERS

John Foraker

CEO & Co-Founder Once Upon A Farm

Multiple Times CPG Founder
& Leader

Mark Rampolla

Founder Zico Water, Impact Growth Investor

What Happens When a World-class Operator Becomes a PE Leader

Seth Goldman

Co-Founder Honest Tea, Creator of Disruptive Brands

Mission in a Bottle: Q&A with a Legendary Founder

Allison and Stephen Ellsworth

Co-Founders Poppi

The Wild Ride of Poppi

Wayne Wu

General Partner VMG

Visionary CPG PE Leader

Kim Perell

CEO & Founder 100.co

From Tech to CPG a 10x Entrepreneur

Max Baumann

CEO - Basemakers Sales & Merchandising

Merchandising, Retail Execution & Brokers

Greg Fleishman

Founder, Board Member, Investor

How to Disrupt and Win at Marketing

Justin Prochnow

Greenberg Traurig

Accurate Labeling & Compliant Advertising

Becky Nelson

Partner - Bex Brands

Branding, Function & Design

Ryan Lewendon

Partner - Gianuzzi Law Firm

Legal Structure, Securities to Issue and Fiduciary

Alex Bayer

Founder - Genius Dreams CPG Advisory on Crowdfunding

From Founder to Crowdfunding to CPG Vibes Podcaster

TESTIMONIALS

  • “For me personally, this has been a tremendous asset to the growth and future of my brand WheyUP. As someone with the success that Jeff has had in the beverage industry, he is incredibly gracious with his time, experience and guidance. I am very fortunate to have someone of Jeff’s experience in the beverage world and quality as a human on my side!”

    - Erik Rothchild, CEO, WheyUp

  • “The CPG Accelerator has been a game changing crash course for my business. It really is an MBA in CPG. The bootcamp videos were full of relevant and detailed lessons and the dialogue during the in-person calls has been invaluable. Jeff and his team are a wealth of knowledge when it comes to finance, fundraising, brand strategy, and more.”

    - Simon Solis-Cohen, Founder, Huxley

  • “Being part of this bootcamp has been an absolute game-changer for my CPG brand. The program’s depth of insight into launching and scaling a brand is unparalleled, offering practical, MBA-level education that has far exceeded my expectations in terms of ROI. Jeff’s thoughtful leadership, unwavering integrity, and genuine passion for helping others succeed make him not only a brilliant mentor but also an exceptional person, whose guidance has saved me invaluable time and money.”

    - Carolyn Hamlet, Founder, Oku Conscious Energy Gummy Snacks

  • “The bootcamp created by Jeff was an incredible momentum shift for my business in 2024. From exposure to the most connected CPG community, to the level of detail that Jeff had in each session. He tailored everything to be intentional with each brand. We loved being involved in the network that spiraled from it as well!”

    - Hannah Minardi, Co-Founder, Standard Self Care

  • “The bootcamp program that Jeff and his partners put together was a huge help for TIZZ. My partner Todd and I are both entertainment professionals, with zero beverage or CPG experience, but going through the bootcamp was the perfect way to learn many aspects of the business and set us up for success going forward.”

    - Abe Schwartz and Todd Strauss, Co-Founders, TIZZ

  • The bootcamp that we did was amazing, with each slide it seemed as if Jeff told an entire story and without even knowing it I had acquired some amazing and company changing skills. Jeff’s extraordinary knowledge of CPG helped us develop the blueprint of success for many products in both wholesale and DTC alike. His humble and KPI based approach is much appreciated!”

    - Austin Wiberg, Co-Founder, G7 Studio

  • “Jeff has amazing CPG knowledge, business experience and life lessons. 5-star review from us. Jeff led us all the way through a successful $1.5m Angel fund raising.”

    - Tiffany Tatom, CEO Live Pure

  • “Jeff was a big part of the reason that JUNI got into Moscoe and Presence Marketing. He is extremely well connected in the CPG world. Jeff is a rare person with a deep knowledge of all departments.”

    - Kim Perell, Co-Founder & CEO JUNI

JEFF CHURCH

MEET YOUR MENTOR

Over 30 years of experience as a founder and CEO of 8 companies across diverse sectors.

Led 35+ funding rounds, raising over $275 million in capital.

Co-founded Suja Juice in 2012, driving its top line to $100 million in less than 7 years.

Orchestrated 5 successful exits totaling over $700 million, resulting in a median Angel investor return of 10x.

Advised and consulted founders of prominent early-stage CPG brands including Health Aid, Once Upon a Farm, Juni, Live Pure, and numerous others.

Co-authored the New York Times bestseller “The Suja Juice Solution,” and the author of soon to be released, “Lightning in a Bottle: How You Can Optimize Your Startups Odds of Success”

Honored with notable awards including: Bevnet’s “Person of the Year” (2016), Whole Foods Supplier of the Year (2016), Inc. Magazine’s “Fastest Growing Food and Beverage Brand” (2015), E&Y’s Entrepreneur of the Year Award (2015).

Seasoned speaker on entrepreneurship and social entrepreneurship, delivering talks at prestigious academic institutions like Harvard, Stanford, and more.

Avid Outdoorsman – Successful Summits and Treks of “6” of the Seven Summits and successfully completed more 50 marathons and ultra-marathons.

PAYMENT OPTIONS:

OPTION 1:
One-Time Payment
with Savings

Commit upfront and receive a 20% discount off the full program price.

• One-time payment of $11,999 (a $3,000 savings).

• Due upon signing.

OPTION 2:
Flexible Payment
Plan

Spread out your investment with this flexible payment option.

• $5,000 due upon signing.

• $5,000 due 30 days in advance before starting the Accelerator.

• $5,000 at the start of the Accelerator

Ready to increase your odds for success?

Apply now for the CPG Accelerator’s Fall 2025 Cohort to unlock your full potential and accelerate your business success. This is a unique opportunity to work directly with Jeff Church, who built Suja Juice into a $100 million CPG Brand in just 7 years!