CPG ACCELERATOR

Let Our Experiences Be Your Roadmap to Success!

A unique opportunity to work directly with Jeff Church, who built Suja Juice into a $100 million CPG Brand in just 7 years!

Led by Jeff Church, 8-time CEO and co-founder of Suja Juice, which sold for over $300 million in 2021, the CPG Brand Accelerator is designed to dramatically improve your probability of success in the CPG industry.

With 35 years of entrepreneurial experience, Jeff has led 5 successful exits, raised over $275 million through 45 rounds of financing, and realized over $700 million in investor returns. He has advised some of the most successful early-stage CPG companies, including Health Aid and Once Upon a Farm.

Now accepting applications for the September 2025 cohort.

Our program offers an unparalleled combination of:

10 Amazing
CPG Guest Speakers

with known expertise.

A Collaborative Group of
Non-Competitive Founders

who want to share backwards
and forwards.

Jeff’s 35 Years of Practical Experience

distilled into strategies, tools,
and guidance.

A High-Touch Learning Environment

with live case studies and collaborative problem-solving.

A Powerful Learning Laboratory

designed to quickly identify blind spots and scale your brand.

Direct Mentorship

3 months of hands-on mentorship with Jeff and his team. They will engage with you on what’s important and present-in-need with your brand as well as provide real-world case studies, and a peer network to provide an actionable roadmap for success.

Retail Buyer Pitch

We’ve joined forces with Manna, a CPG broker group where the brokers are ex buyers from top Retailers. All clients will get to pitch and will receive feedback.

PROGRAM STRUCTURE

8 bi-weekly, 3-hour live virtual group sessions

focused on key challenges in the CPG space.

3 one-on-one
sessions with Jeff

and his team to tailor guidance specifically to your business.

ADDITIONAL FEATURES

4 hours of CPG Marketing Consulting to develop strategies for your brand.

Hands-on mentoring from Jeff Church, guiding your next steps.

Over $100,000 in downloadable financial models, tools, and articles, including key tools such as a 5-year financial model, inventory planning model, Investor and Retailer deck templates, and a Trade Spend Calculator.

Full Access to the CPG Bootcamp for 1 year ($5,000 value).

12-month access to our Training Portal Platform.

Weekly office hours for 3 months to address your individual needs.

ACCELERATOR & MENTORING SESSIONS

September 4, 2025 - December 18, 2025

TBD

Pre-Accelerator: Mentor Session #1 / SWOT and Model Presentation

9/4/25

Session 1: Creating and Protecting Your Brand

9/18/25

Session 2: Mastering the Fund-Raising Process

10/2/25

Session 3: CPG Marketing

10/16/25

Session 4: Getting Your Product Just Right

10/30/25

Session 5: Winning at the Shelf and Online

11/13/25

Session 6: Mentor Session #2 / One on One with Jeff

11/20/25

Session 7: Building Your Dream Team

12/4/25

Session 8: Scaling Your Brand

12/18/25

Session 9: Your Playbook

TBD

Wrap Up: Mentor Session #3 / Individual Wrap Up

GUEST SPEAKERS

Ryan Lewendon

Partner - Giannuzzi Law Firm

Legal Structure & Founder Observations

Justin Prochnow

Greenberg Traurig

Accurate Labeling & Compliant Advertising

Becky Nelson

Partner - BEX Brands

Branding, Function & Design

Dwight Richmond

Town & Country Markets
Former WFM Global Procurement

Buyer Strategies and Needs

Max Baumann

CEO - Basemakers Sales & Merchandising

Retail Execution and Broker Management

Sean Connor

Co-Founder - Force Brands

The Current State of CPG Talent

Mike Burgmaier

Co-Founder Whipstitch Capital

Current Market Update & Things Founders Should Know

Alex Bayer

Founder - Genius Dreams
CPG Advisory on Crowdfunding

Learn the “In’s & Out’s” of Crowdfunding and Whether it's Right For Your Business

Mark Rampolla

Founder Zico Water
Impact Growth Investor

What Happens When a Legendary Founder Becomes a PE Leader

Seth Goldman

Co-Founder Honest Tea
Creator of Disruptive Brands

Q&A with a Legendary Founder

TESTIMONIALS

  • “For me personally, this has been a tremendous asset to the growth and future of my brand WheyUP. As someone with the success that Jeff has had in the beverage industry, he is incredibly gracious with his time, experience and guidance. I am very fortunate to have someone of Jeff’s experience in the beverage world and quality as a human on my side!”

    - Erik Rothchild, CEO, WheyUp

  • “The CPG Accelerator has been a game changing crash course for my business. It really is an MBA in CPG. The bootcamp videos were full of relevant and detailed lessons and the dialogue during the in-person calls has been invaluable. Jeff and his team are a wealth of knowledge when it comes to finance, fundraising, brand strategy, and more.”

    - Simon Solis-Cohen, Founder, Huxley

  • “Being part of this bootcamp has been an absolute game-changer for my CPG brand. The program’s depth of insight into launching and scaling a brand is unparalleled, offering practical, MBA-level education that has far exceeded my expectations in terms of ROI. Jeff’s thoughtful leadership, unwavering integrity, and genuine passion for helping others succeed make him not only a brilliant mentor but also an exceptional person, whose guidance has saved me invaluable time and money.”

    - Carolyn Hamlet, Founder, Oku Conscious Energy Gummy Snacks

  • “The bootcamp created by Jeff was an incredible momentum shift for my business in 2024. From exposure to the most connected CPG community, to the level of detail that Jeff had in each session. He tailored everything to be intentional with each brand. We loved being involved in the network that spiraled from it as well!”

    - Hannah Minardi, Co-Founder, Standard Self Care

  • “The bootcamp program that Jeff and his partners put together was a huge help for TIZZ. My partner Todd and I are both entertainment professionals, with zero beverage or CPG experience, but going through the bootcamp was the perfect way to learn many aspects of the business and set us up for success going forward.”

    - Abe Schwartz and Todd Strauss, Co-Founders, TIZZ

  • The bootcamp that we did was amazing, with each slide it seemed as if Jeff told an entire story and without even knowing it I had acquired some amazing and company changing skills. Jeff’s extraordinary knowledge of CPG helped us develop the blueprint of success for many products in both wholesale and DTC alike. His humble and KPI based approach is much appreciated!”

    - Austin Wiberg, Co-Founder, G7 Studio

  • “Jeff has amazing CPG knowledge, business experience and life lessons. 5-star review from us. Jeff led us all the way through a successful $1.5m Angel fund raising.”

    - Tiffany Tatom, CEO Live Pure

  • “Jeff was a big part of the reason that JUNI got into Moscoe and Presence Marketing. He is extremely well connected in the CPG world. Jeff is a rare person with a deep knowledge of all departments.”

    - Kim Perell, Co-Founder & CEO JUNI

MEET YOUR MENTOR:
JEFF CHURCH

  • Over 30 years of experience as a founder and CEO of 8 companies across diverse sectors.

  • Orchestrated 5 successful exits totaling over$700 million, resulting in a median Angel investor return of 10x.

  • Co-founded Suja Juice in 2012, driving its top line to $100 million in less than 7 years.

  • Advised and consulted founders of prominent early-stage CPG brands including Health Aid, Once Upon a Farm, Juni, Live Pure, and numerous others.

  • Led 35+ funding rounds, raising over $275 million in capital.

  • Co-authored the New York Times bestseller “The Suja Juice Solution,” and the author of soon to be released, “Raise Your Hand” - a quest for entrepreneurial success.

  • Seasoned speaker on entrepreneurship and social entrepreneurship, delivering talks at prestigious academic institutions like Harvard, Stanford, and more.

  • Honored with notable awards including: Bevnet’s “Person of the Year” (2016), Whole Foods Supplier of the Year (2016), Inc. Magazine’s “Fastest Growing Food and Beverage Brand” (2015), E&Y’s Entrepreneur of the Year Award (2015)

  • Avid outdoorsman – Summitted 5 of the Seven Summits and successfully completed more 50 marathons and ultra-marathons.

PAYMENT OPTIONS:

OPTION 1:
One-Time Payment
with Savings

Commit upfront and receive a 20% discount off the full program price.

• One-time payment of $11,999 (a $3,000 savings).

• Due upon signing.

OPTION 2:
Flexible Payment
Plan

Spread out your investment with this flexible payment option.

• $5,000 due upon signing.

• $5,000 due at the start of the Accelerator.

• $5,000 due 30 days into the program.

Ready to increase your odds for success?

Apply now for the CPG Accelerator’s Fall 2025 Cohort to unlock your full potential and accelerate your business success. This is a unique opportunity to work directly with Jeff Church, who built Suja Juice into a $100 million CPG Brand in just 7 years!