Books
Every ascent has a unique set hurdles to navigate along the way, and I’ve worked diligently to distill some of the best lessons and stories from my career into books that dive deeper into some of my greatest challenges and successes.
New York Times Best Selling Author
While Jeff is humble about it, his book, “The Suja Juice Solution” was named a New York Times best seller in 2018. Jeff has a new book coming out in 2024. The new book called “Raise Your Hand” is the crazy roller coaster ride as Suja Juice reaches $100 million in revenue in just six years. In addition to telling the colorful story of Suja, “Raise Your Hand” focuses in on the entrepreneur’s journey and the crazy entrepreneurial learnings along the way. “Raise Your Hand” is a must read for any founder within the Consumer Packaged Goods realm.
The Suja Juice Solution
A NYT Best Seller. 7 Days to Lose Fat, Beat Cravings and Boost Your Energy.
A Thirst For Change
How Social Entrepreneurship Can Make the World a Better Place. A powerful road map for any aspiring entrepreneur to avoid getting distracted and making costly mistakes.
Raise Your Hand
(coming soon)
Soon to be released book about the remarkable story of Suja Juice’s journey to $100 million and one man’s quest to find a playbook for entrepreneurship and success.